Dr. Pooja Jaiswal. The Impact of Marketing Expenditure on Firm Value: A Sectoral Analysis of the Stock Market Response to Branding Investments. IJEPFM [Internet]. 2026Jun.25 [cited 2026Oct.31];1(2):18-4. Available from: https://www.ijepfmjournal.com/index.php/epfm/article/view/6316